Why Foundry

Web declarations are easy. Paper and verbal are the work.

What gets in the way

How Foundry fixes it

The problem

Answers come back every which way

Post, email, phone and web, plus the whitemail that comes with them. Each one has to reach your CRM, keyed the same way, every time.

Foundry

You run it. Foundry does the paperwork.

A letter or email with a QR code or a personal code they can type, a few short screens on your own website. Every answer lands in one place: matched and sorted, and ready to claim after Foundry’s 30-day cooling-off.

Foundry Solus · for your supporters

A few short screens to say yes to Gift Aid.

1Screen 1 of 3

Their code and postcodeThe QR code on their letter fills in their own code, or they type it in. Their postcode is the second check, in your charity's colours, and the rest takes a few minutes.

Next: is it you? →1 / 4

Their code and postcode: the code from their letter, then their postcode (real screen)

2Screen 2 of 3

Is it you?Their name and home address, shown safely masked. Moved? One tap, and Gift Aid still counts.

← BackNext: the declaration →2 / 4

Is this still your home address? The supporter confirms their masked address (real screen)

3Screen 2 · the tick

The declarationThe full Gift Aid declaration, with the tax wording supporters need to see. One box the supporter ticks themselves (shown here after the tick). Nothing is ever pre-ticked.

← BackNext: done →3 / 4

The Gift Aid declaration in HMRC's model wording, with the box the supporter ticks themselves (real screen)

4Screen 3 of 3

DoneConfirmed on screen, and by email when the supporter has given one. Nothing left for you to chase.

← BackStart again ↺4 / 4

Thank you: the declaration is confirmed on screen and a copy is emailed (real screen)

Real Foundry supporter screens, in the charity's own logo and colours. Example charity, fictional supporter.

How you get started

Two ways in. One platform.

Whether you’re reaching new people or asking the supporters you already have, it’s the same simple set-up, and every answer lands in the same place.

Cold campaignsPeople you don’t know yetPosters, door drops, events and your own website: anyone can say yes.

1Sign up for your Foundry account
2Add your branding: name, logo and colours
3Get your embed code and add it to your website
4Capture Gift Aid declarations

PostersDoor dropsEventsYour websiteDonation forms

Warm campaignsSupporters you already knowAsk the people who already give, by post or by email.

1Sign up for your Foundry account
2Add your branding: name, logo and colours
3Create a campaign: email or mail
4Upload your supporter details
5Generate your emails or mail merge, each with its own personal code
6Download letters to print, or start your email campaign
7Capture Gift Aid declarations

The Foundry platform

One platform. Every declaration.

A foundry is where things are made. Ours is where every declaration is made and managed, in one place. Solus and Flow are how supporters say yes; the platform is what runs it.

On your websiteSupporters say yes on your own Gift Aid page, never on ours.

In your brandYour name, logo and colours on the letter, the page and the confirmation.

In your vaultEvery declaration and its evidence belongs to your charity, always.

Design Studio

Your brand. Six designs, ready to send.

Pick a design for your letters, supporter screens and declaration records. Every one carries your logo and colours.

Letters (6)Supporter screens (7)Records (6)Email (1)

Broadsheet
Margin Column
Colour Block
Quiet Luxury
Neighbourhood
Patron

Broadsheet
Margin Column
Colour Block
Quiet Luxury
Neighbourhood
Patron
Standard

Broadsheet
Margin Column
Colour Block
Quiet Luxury
Neighbourhood
Patron

Standard

Every design shown with Riverside Hospice Trust, an example charity.

Print-ready letters

Print-ready, for your printer.

Print in-house or hand the pack to your own mailing house. It has everything a printer needs.

Foundry, New campaign step 4: download the print pack (letters, mailing list and print spec) for your printer, plus email links (example charity, fictional data)

The real Foundry screen: step 4 of a new campaign. Example charity, fictional supporters.

One PDF per batch

Every letter merged into one A4 PDF, one page each, sorted into postcode order.

Ready for the press

Fonts embedded, with 3 mm bleed and crop marks, so your printer can run it as it comes.

Their own QR code

Each supporter’s own QR code prints on their letter, so every reply lands against the right record.

Fits the window

Every address is checked to sit inside the envelope window before you print.

List and print spec

A matching mailing list (CSV), and a one-page spec: paper, envelope, counts and posting order.

Your brand, print-safe

Brand colours made safe for print, and your logo checked so it prints sharp.

Foundry

Every yes to Gift Aid. No paper form.

For 22 years our team has worked with Gift Aid, and the hardest part has always been the paper declaration. Foundry ends it, and simplifies every other channel too. We launch with Solus, Flow and Vault; Text and Voice are coming soon. Your process. Your declarations.

At launch

Foundry Solus

A letter or email with a QR code or a personal code they can type. A few short screens on your own website. Nothing to post back.

At launch

Foundry Flow

Gift Aid built into the forms and journeys on your own website: donations, events, supporter care.

At launch

Foundry Vault

The web declarations you already hold, in one place, each with the original record of how it was made (verbal declarations come with Foundry Voice).

Coming soon

Foundry Text

Supporters say yes by text message.

Coming soon

Foundry Voice

A freephone line for supporters who would rather call: a code, a check, a spoken yes.

Who you're asking

Warm or cold, every campaign counts.

Some asks go to supporters you know by name. Others go through the door, on a poster or at an event. Foundry handles both, and keeps each one tied to the campaign it came from.

At launchWarm mailings

Supporters you already know

Each supporter gets their own QR code or a personal code they can type, on the letter or email you send. Their answer lands straight against their record, ready to claim once Foundry’s 30-day cooling-off ends.

At launchCold mailings, door-drops, posters, events

People you haven't met yet

One QR code for the whole campaign. Whoever scans it types their own name and address and says yes. Foundry records which campaign and channel it came from, and you match it to their gift.

At launch

Your appeal code, on everything.

Save your own campaign or appeal code when you set up a campaign. It comes back on every result we send you, so each answer files straight against the right appeal in your CRM.

WhitemailFoundry add-on · at launch

Every reply, not just the yes.

Supporters don't only answer the Gift Aid question. They tell you they've moved, changed their name, no longer pay enough UK tax, want to hear from you less, or simply ask something. The Whitemail add-on to Foundry gives every one of those a proper home, separate from the declaration.

Choose the questions

In your portal, switch on the questions you want supporters to be able to raise, from a simple list, plus a box for anything else. It's optional for them and never changes their Gift Aid answer.

Flagged on every reply

Whether they declared or declined, a reply that came with a note carries a flag in your results. Click it to read what they said. Urgent ones, like a cancellation or a request to stop writing, stay highlighted until someone actions them.

Grouped, with the numbers

See every reply sorted by type, with counts for the campaign, ready to go back to your CRM. Moves, name changes and questions each go to the right team.

Use one. Use both.

Foundry runs on its own. So does Cascade.

You don't need Cascade to use Foundry, or Foundry to use Cascade. Start with either. Put them together when you want to go deeper.

FoundryRuns on its own

Foundry on its own

Works with any CRM. Supporters declare on your own website, and every declaration lands in your Foundry portal, matched to your records. Download them into your CRM and claim the way you do today.

CascadeRuns on its own

Cascade on its own

The Gift Aid platform UK charities have run their claims on for years. Cascade sorts every gift into claimed, ready and repairable, builds the claim and keeps the evidence one click away. No Foundry needed.

Better together

Both, working as one

Cascade shows who gave without a declaration and what is waiting behind them. Foundry asks exactly those supporters, with a personalised ask, and each yes comes back ready to match in Cascade for your next claim.

Cascade knows who to ask. Foundry asks them.

Foundry works with any CRM. With Cascade, declarations land against the record and the gifts they belong to, and the Gift Aid claim that follows is already evidenced. Pick supporters straight from Cascade, with no spreadsheets.

✓Pick supporters straight from Cascade
✓Declarations matched to gifts automatically
✓Evidence one click away when HMRC asks

See how Cascade finds the money →

The Gift Aid platform

Cascade

FoundryFree plan

100 free credits a month.

Free forever: 100 credits every month to ask your supporters for Gift Aid, and watch your Gift Aid grow. Every declaration a supporter makes is always captured and kept safe. That’s your letter or email, the QR code, the supporter screens and the results in your portal. Foundry launches in November 2026. Beta test it now. No commitment.

Get started