£0a month
Forever
£0a month
Forever
£19a month
(5.4p a credit)
£190a year
or £19 a month
(4.5p a credit) · 2 months free
£49a month
(4.5p a credit)
£490a year
or £49 a month
(3.7p a credit) · 2 months free
£99a month
(3.2p a credit)
£990a year
or £99 a month
(2.7p a credit) · 2 months free
| Compare plans | Free | Starter | Essentials | Plus |
|---|---|---|---|---|
| Price | £0£0 | £19 a month£190 a year | £49 a month£490 a year | £99 a month£990 a year |
| Credits | 100 a month100 a month | 350 a month4,200 up front | 1,100 a month13,200 up front | 3,100 a month37,200 up front |
| Unused credits roll over | NoNo | 1 month12 months | 1 month12 months | 1 month12 months |
| Bundle discount | NoneNone | 25%50% | 25%50% | 25%50% |
| Foundry SolusLetter & email, 1 credit an ask | ||||
| Foundry Flow1 credit per ask on your donation form | ||||
| Foundry VaultDeclarations you already hold | ||||
| Every yes, with its evidence | Free | Free | Free | Free |
| Print-ready pack for your printer | Free | Free | Free | Free |
| Your branding | ||||
| Custom templatesLetters, emails and supporter pages designed to your own layout | Not included | Not included | Coming soon | Coming soon |
| Foundry TextBy text message (SMS), 4 credits an ask | Not included | Not included | Coming soon | Coming soon |
| Foundry VoiceFreephone | Not included | Not included | Coming soon | Coming soon |
| Technical support* | 250 credits per 15 minutes | 250 credits per 15 minutes | 1 hour a year included, then 250 credits per 15 minutes | 2 hours a year included, then 250 credits per 15 minutes |
| Campaign management | Not included | Not included | From £1,000 a day | From £1,000 a day |
Annual plans are paid up front and give you the whole year’s credits on day one. Credits can’t be refunded or exchanged for cash, except where the law requires it. Prices exclude VAT.
*Foundry is designed to be self-serve, which is how we keep prices low. Essentials includes 1 hour of technical support a year and Plus includes 2. Beyond that, technical support is charged in credits: 250 credits per 15 minutes. Technical support covers using our software. Gift Aid advice and consultancy is campaign management, priced separately: from £1,000 a day, on Essentials and Plus.
One-off credits for a big mailing. They last 12 months. A plan makes every bundle cheaper.
| Credits | Full price | Monthly plan, 25% off | Annual plan, 50% off |
|---|---|---|---|
| 10020p a credit | £20 | £15 | £10 |
| 50012p a credit | £60 | £45 | £30 |
| 1,0008p a credit | £80 | £60 | £40 |
| 5,0006.5p a credit | £325 | £243.75 | £162.50 |
| 10,0006p a credit | £600 | £450 | £300 |
Over 10,000 credits? We price it with you. Talk to us.
Bundle credits last 12 months. Credits can’t be refunded or exchanged for cash, except where the law requires it.
Technical support, if you need it. Essentials includes 1 hour a year and Plus includes 2. Beyond that, 250 credits per 15 minutes. Technical support covers using our software. Gift Aid advice and consultancy is campaign management, priced separately.
Tell us who you’ll ask and how. We count the credits, then find the cheapest way to buy them: your free credits first, then a plan, then bundles.
2,000 by post only, 1,000 by email only, 500 by post and email; 1 follow-up email.
| What you send | Credits |
|---|---|
| Supporters asked by letter2,500 × 1 credit | 2,500 |
| Supporters asked by email1,500 × 1 credit | 1,500 |
| Follow-up emails (1 each)1,500 × 1 credit | 1,500 |
| Capturing every declarationEvery yes, with its evidence | Free |
| Print-ready pack for your printerOne PDF per batch, with its mailing list | Free |
| Total | 5,500 credits |
£264 ex VAT
Covers 5,600 credits, with 100 to spare. Bundle credits last 12 months.
Plus: £99 a month, cancel any time.
Plus for this month, topped up with bundles, is £121 cheaper than bundles alone.
You print and post 2,500 letters yourselves, or through your mailing house.
Prices exclude VAT. The calculator uses the same rules as Foundry’s own billing. Over 10,000 credits on top of your plan, we price it with you: talk to us.
One credit per ask: each letter or email to a supporter. When they say yes, that’s free.
On a monthly plan, unused credits roll over for one month. On an annual plan, all your credits last 12 months. Free credits don’t roll over. Credits can’t be refunded or exchanged for cash, except where the law requires it. When you add Whitemail, we hold credits for about 10% of the supporters you ask; any you don’t use come back to your balance.
You get two months free, the whole year’s credits on day one, and 50% off every bundle.
Foundry is self-serve. Essentials includes 1 hour of technical support a year and Plus includes 2. Beyond that, technical support costs 250 credits per 15 minutes. Technical support covers using our software. Gift Aid advice and consultancy is campaign management, priced separately: from £1,000 a day, on Essentials and Plus.
Free needs no sign-up. A monthly plan stops at the end of any month. An annual plan runs for the year you paid for.
Cascade’s core is the Gift Aid Hub, Smart View, Media Hub and Actions, on one donor record and one audit trail. Your tier is set by how many donations you load: the last four tax years plus the current one is all you need to claim, and you can load more.
£99 a month
£1,188 a year
Up to 25,000 donations
£399 a month
£4,788 a year
Up to 100,000 donations
£799 a month
£9,588 a year
Up to 250,000 donations
£1,599+ a month
From £19,188 a year, banded
More than 250,000 donations
Every Cascade plan includes a Foundry plan, so asking supporters for declarations costs nothing extra up to your allowance.
On new Cascade plans, technical support is included, and Gift Aid advice and consultancy is campaign management, from £1,000 a day.
No features held back. Tiers differ only by how much data you have.
Every gift sorted into claimed, ready and repairable. Build the claim and file it with HMRC.
Every gift on one screen: what has been claimed, what is eligible and where the declaration sits.
Scans and correspondence filed against the supporter they belong to. A declaration opens from a claim line.
Every query raised against the record it concerns, tracked from logged to resolved.
Every charity gets 100 free credits a month, forever, and a yes is never charged. Foundry launches in November 2026. Beta test it now.
