The Cascade 2.0 line-up
One core, one donor record, one audit trail
Four products make up the Cascade 2.0 core. They read and write the same supporter and the same donation, so there is nothing to reconcile between them and nothing to sync.
The line-up
Four products in the core, and Analytics when you need it
Cascade 2.0 is one system, not a suite that has to be kept in step. Gift Aid Hub, Smart View, Media Hub and Actions are the core — every one of them reads and writes the same governed model of your data, with one definition of a supporter, one of a gift and one of Gift Aid eligibility.
That is why the figure on your dashboard, the figure in your board pack and the figure in your claim agree. Before 2.0 they were each computed separately, and they drifted.
Analytics sits on top of that core as a plugin, for teams who want interactive reporting over the same governed model.
Gift Aid Hub
Declaration lifecycle, eligibility rules, HMRC submission and reject handling in one place. Build a claim from a date range and see a diff of what was excluded and why before anything is sent.
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Use cases
- Every declaration state on one screen
- Your rules as toggles, not a release
- Submit and reconcile line by line
Smart View
The canonical supporter record, with saved lenses over it and live cohort membership. Declaration state, lifetime giving, household links and the compliance panel on the front page, not three tabs deep.
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Use cases
- One record, deduplicated
- Saved lenses, live cohorts
- Compliance in one glance
Media Hub
Every touch you have had with a supporter on one timeline — email in and out, letters, SMS, calls, receipts and events — with consent checked at send time rather than at list-build time.
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Use cases
- One timeline per supporter
- Consent checked when the message goes
- Replies land back on the record
Actions
Every flag Cascade raises becomes a named piece of work with an owner, a value at risk and a reason recorded when it closes — so nothing worth chasing quietly stops being chased.
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Use cases
- Every flag becomes owned work
- Value at risk on every item
- A reason recorded when it closes
Analytics
Interactive reports you can drill from years down to days, with every figure traceable to source. Curated dashboards per role, built on Frame — our own reporting technology, not a bolted-on BI tool.
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Use cases
- Drill from year to day
- Every figure traceable to source
- Answers in seconds, not next week
Actions
Where the questions get answered, and the answers get kept
Every product on this page will eventually surface something that needs a decision. Actions is the ledger where that decision is made, recorded and kept — attached to the record it concerns.
A donation that looks wrong, a declaration somebody disputes, a line in a tax claim you want re-examined: raise it against the row and it runs an explicit lifecycle — logged, in review, applied, resolved. Blocks stay open until somebody decides them. Raise the same query twice and it comes back with a link to the open one rather than disappearing. The full event history stays on the record, which is what turns an email thread into something an auditor can read. It is live with clients now: one charity’s auditor put five real queries through it end to end in a single week.
Underneath all of it
One model, which is why the numbers agree
Cascade 1.0 was a set of capable tools a fundraiser stitched together in their head. Every product computed its own version of a supporter, a gift and Gift Aid eligibility, and over time those versions drifted apart. Reconciling them was somebody’s job.
A report cannot disagree with the dashboard
In 2.0 there is one governed model of your data and every product reads it. A new metric lands everywhere at once, and nothing has to be synchronised between modules, because there is nothing separate to synchronise.
Take only the modules you need
They still share one donor record, one audit trail and one submissions engine. We have worked with HMRC on Gift Aid for over twenty years, and our Gift Aid software is HMRC-recognised.